After graduating from LSE, Ali followed his passion and joined the fashion industry , starting off with a fashion After graduation from LSE, Ali knew that business field was where he wanted to pursue his career in. With the family background in the same, he started off with a fashion house by the name of Zardozi in Lahore and gradually expanded to other cities. In 2013, he also started investing in real estate and offset packaging and now also, serves as one of the trustees of SAF.